Convocation: the Next Generation

Convocation was a long-standing tradition in our district. It was the one opportunity each year to gather our entire team for an inspirational start to the new school year. From the staff choir to the guest speaker to the video, the event was motivational and unifying.

For the past three years, we cancelled convocation because the economic downturn resulted in lost staff workdays. While our superintendent made the rounds of September staff meetings, the moment of district unity was lost.

This year we created a workable compromise: a virtual convocation! With planning and some expert technical help, our team pulled off a live-streaming webcast that we simultaneously broadcasted to more than 30 schools and work sites.

We broadcasted it on our cable access television channel and straight to the computer of any employees who were unable to leave their desks.

What did it take? A massive server. An on-location production company ($1,400). And a test run the night before to troubleshoot issues like radio interference.

Our convocation had a studio audience of 75 employees. It included a “pre-game” slide show of highlights from each school and department. We had brief presentations from the school board chair, association leaders and our new interim superintendent. And of course, the video.

In just one hour, we accomplished what used to take half a day, giving teachers a gift of planning and staff development time.

Was it the same as a packed high school gym? Not quite. But for that moment in time, we were all together, remembering why we work in education. Employees felt moved. Energized. Appreciated. Mission accomplished.

Three ways to use Skype for school PR

I am learning a lot from my 13-year-old this summer. How to sleep in. How to make a perfect s’more. And best of all, how to use Skype.

Skype is a social media tool I’ve wanted to try for many months, and once I finally sat down to figure it out, it took me five minutes. Five minutes to sign up, search for contacts and place my first call.

It’s easy, it’s fast and it’s free! Now I’m excited by the possibilities for school PR. Here are a few ideas that will make Skype a must-have tool:

Include out-of-town school board members in public meetings:
Worried about an absent board member missing an essential vote? Set them up on Skype before they depart, and then have them participate in the public meeting via video chat. By pivoting the laptop, the absent Board member can watch all the proceedings as a full participant.

Connect parents with your multilingual outreach team:
If your bilingual staffers are geographically scattered or few in number, use Skype to quickly connect an interpreter or outreach specialist with newcomers in any school or office. Training school secretaries on Skype makes every school a welcome center, and starts new families who don’t speak English off on the right foot by connecting them with a friendly staffer who speaks their language. This strategy could be used any time you need an interpreter, especially in an emergency situation.

Interact with your NSPRA chapter:
Need to share advice with distant colleagues? Want to start an APR study group? Hoping to save travel costs for an expert conference presenter? Just dial them in via Skype. The free version of Skype enables easy audio conference calls with up to 25 participants. And for as little as $5, Skype Premium lets you host a multi-person video chat with up to 10 participants.