Arms Outstretched: We’re Here for You!

The #Road2NSPRA adventure has reached its annual stop. With another year behind us, we can turn to our colleagues and give each other a high five. We made it! The NSPRA Seminar is a time of learning and celebration. Colleagues joke that the seminar is therapy, and they’re right! We can never underestimate the truth …

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Simple Social Math

I get asked a lot of questions about our social media effort. The number-one question is always, "How do you trust your 1,000+ #tweetchers to use social media in the classroom every day?" My answer is usually the same: We trust them to handle classroom lockdowns, to conduct parent-teacher conferences and to email and call …

Back to Instagram

We started using Instagram in my district in 2013, but we quickly found it was effective at engaging only a few middle-school students. So we let our account lie dormant for a while. As the audience for this platform aged and Facebook purchased and upgraded it, we saw more and more adults joining Instagram, so …

Facebook changes everything again, but you don’t have to

As social media managers in our districts, it sometimes seems like we constantly fight with Facebook in order to create content that gets more likes, shares and comments. When you're on Facebook, you have to play by their rules, and it could get frustrating when you aren't sure how important Facebook views certain content for placement in …

School PR, trauma, and social media: When it’s just too much

School PR pros may not be paramedics, victim services or law enforcement, but we’re among the growing list of professionals who could be affected by vicarious trauma, compassion fatigue and burnout. We’re among the first to respond in our districts. We work with senior officials, social workers, police and administrators to support staff and family …