Hashtag This.

This year’s National Public Relations Association Annual Seminar saw more than 900 participants who had the opportunity to attend more than 150 sessions. But the learning didn’t just happen in the meeting rooms, it happened online, too, with the hashtag #NSPRA2018. As with any original, there will be spin-offs. We saw that, too, with public …

Simple Social Math

I get asked a lot of questions about our social media effort. The number-one question is always, "How do you trust your 1,000+ #tweetchers to use social media in the classroom every day?" My answer is usually the same: We trust them to handle classroom lockdowns, to conduct parent-teacher conferences and to email and call …

Back to Instagram

We started using Instagram in my district in 2013, but we quickly found it was effective at engaging only a few middle-school students. So we let our account lie dormant for a while. As the audience for this platform aged and Facebook purchased and upgraded it, we saw more and more adults joining Instagram, so …

Facebook changes everything again, but you don’t have to

As social media managers in our districts, it sometimes seems like we constantly fight with Facebook in order to create content that gets more likes, shares and comments. When you're on Facebook, you have to play by their rules, and it could get frustrating when you aren't sure how important Facebook views certain content for placement in …