Having an overarching social media strategy is vital, but just as important is creating fresh, interesting content that engages your followers. In the busy school PR office, there isn’t always a lot of time to do this well, but with these unique platforms, you can create content that keeps your social strategy fresh and engages your audiences in a way that goes beyond just photos or videos:
Meerkat or Periscope
These platforms burst onto the scene this year and brought instantaneous live streaming to the masses. No matter which one you choose to use, you can now go live from classrooms, from graduation, from an open house or from a sporting event without needing a full camera crew or big production. You could open up classrooms for a tour or to showcase students working at any time for parent engagement. Think about promoting the “Live Stream of the Month” and promoting it through your e-newsletter, website or other traditional channel.
Canva is a great platform to create social content graphics. You can easily create infographics, posters, Instagram graphics, blog graphics, social media headers and much more without requiring the skill of a graphic designer. This is amazing for those of us operating in one-person shops. Social content is more engaging if it is visual. Canva is way to constantly create graphic elements for social media without having to use a designer.
Learn more about Canva.
How can you use a streaming music service for engaging social content? Take a lesson out of Spotify’s playbook and create playlists for your various audiences. Is your football team vying for a state championship? Build a playlist full of inspiring songs (I’m thinking “Eye of the Tiger” or “We Are The Champions”). Maybe you want to create a playlist to highlight the end of the school year (Boyz II Men’s “End of the Road”, anyone?) or the beginning of summer vacation or to help students study for a standardized test (and there are plenty of those!). This requires creativity, but these playlists can be embedded on a blog or website, shared on your social channels or included in e-newsletter content.