Five Steps to Move your District into Social Media

By now your school district falls into one of the following categories when it comes to social media: All in Dipping toes into the water Wavering and stuck The door is closed Congratulations if you are all-in, and my sympathies if the door is closed. Your district has made a decision to either engage your constituents …

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Five Great Social Media Guides

If you're just heading down the road to creating social media sites for your school or district, you might want to consider a handful of social media "bibles" that can make the process much less daunting. 1. One of my favorite guides is Facebook's own Pages Manual, created specifically for those of us in the …