Social Monitoring Tools

A big part of moving a district into the world of social media is keeping track of what that brave, new world is saying about your organization.  By using social media monitoring tools (some free, some paid), you can automate or at least simplify the process of staying ahead of breaking news and digital gossip.

Free services and applications that work for small to moderate-sized organizations:

  • Google Alerts – scans the Internet for selected words or phrases and sends you messages
  • TweetDeck – gathers mentions from across the most popular social media sites and delivers to your desktop
  • HootSuite – monitors social media sites and allows assignment of response tasks to team members
This entry was posted in Monitoring, Social Media by Ken Koch, APR. Bookmark the permalink.

About Ken Koch, APR

Ken Koch is Director of Marketing and Communications at Francis Tuttle Technology Center in Oklahoma City. Prior to joining Oklahoma's CareerTech system in 2002, Ken's career stops included: corporate theater; presentation production and staging; broadcasting; photojournalism; and cow punching.

One thought on “Social Monitoring Tools

  1. Thanks to NSPRA members for making this happen. It needs member input to make it even more valuable now and in the future. Spread the word about this new NSPRA feature.
    Rich Bagin, APR
    NSPRA Executive Director

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s