Five Great Social Media Guides

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If you’re just heading down the road to creating social media sites for your school or district, you might want to consider a handful of social media “bibles” that can make the process much less daunting.

1. One of my favorite guides is Facebook‘s own Pages Manual, created specifically for those of us in the field of education. The 10-page manual is a step-by-step guide to setting up a fan page (which, by the way, is the best way to create a page for your school or district). Try to avoid creating a Facebook “group” or a Facebook “community page,” because you’ll be limited in what you can accomplish.

2. Facebook also provides a Guide for Educators, which dives deeper and provides tips on encouraging appropriate behavior on your site, sharing important content, using the polls tool, and the Discussions and Notes tabs.

3.  I frequently refer to Mashable‘s Facebook Guide Book for help. This visual online guide provides beginners with a Facebook 101 tutorial, and more seasoned Facebook page administrators with “Facebook 305: Advanced Topics.” There’s plenty in this guide about using Facebook applications — an important second step for most fan page admins.

4. Twitter newbies will want to consult Mashable’s Twitter Guide Book, which is divided into five chapters beginning with “Twitter 101.” This guide, which can be downloaded, viewed online or as a video, is a must-have for anyone putting his toe into the Twitter waters for the first time.

5. Let’s not forget about LinkedIn, which continues to be the best social media site for professional networking. LinkedIn has added Company Pages, Jobs, Groups and an Answers tool for sharing expertise with others. The best way to learn more about using Linkedin is to go straight to the LinkedIn Learning Center, which will provide you with just about everything you need to know.

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