What is Google+, and Should Your Schools Be On It?

Maybe you've heard the chatter about Google+. This new social network is Google's latest attempt to compete with Facebook and Twitter, and it might just catch on this time. What's Different About It? Like Facebook, Google+ allows you to connect with your friends and family and share information, links, pictures and video with them. Like …

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Lessons from a Corporate Social Media Guru

The big brands with big budgets are doing big things with social media, and their work provides lessons for school PR practitioners.  Tax preparation giant H&R Block invests significant energy and resources into its Facebook page, Twitter feed and YouTube presence. In fact, Time Magazine named the company in its list of the 140 Best Twitter Feeds to follow. …

10 Keys to Success in Social Media

Identify your target audience. With whom do you want to communicate? Teenagers? Parents? Grandparents? Business owners? Community investors? Choose your social media outlet. Once you know your audience, choose the medium that group is participating in and which media will give you the greatest reach or “bang for your buck.” Interaction is key. Social media is not a …