Don’t lose heart.

We all go through phases when the project list is so big we wonder how in the world we’re supposed to find time for social media. We may wonder if it's really worth it. Am I getting a return on my investment? The answer is yes. It is worth it. So how do we stay …

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Six Strategies to Deal with Negative Posts

Worried about negative comments on your Facebook page?  Don’t be. Social media is an opportunity for two-way communication with your community. The occasional negative comment provides an opportunity to understand which problems need fixing, to clarify rumors and misconceptions, and to truly listen to community members. What’s the best strategy to deal with a negative …

Five ways your school district can use Pinterest

By now you have heard someone mention Pinterest. Usually it is followed by the words, "I'm addicted." Pinterest shot to stardom in 2011, and so far it is an invite-only social network that allows users to "pin" their interests, dreams, likes, favorites, inspirations and more onto boards based on the categories of their choosing. Basically, …