Build a LinkedIn Company Page for Your School District

    LinkedIn, the professional social network, rather quietly last year began adding some Image via CrunchBasepretty cool enhancements to its site that public relations professionals should know about. As you may or may not know, LinkedIn now has more than 90 million members hailing from more than 200 different countries. Unlike Facebook and many …

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Measuring Engagement on Your Facebook Page

School communicators who are looking to make strategic, data-driven decisions often struggle to find good measures of engagement. On Facebook, this is not a problem. Which of your messages resonate with key audiences? What does your audience want to hear? What are people talking about? Check your wall, and more importantly, check your insight scores. …