Measuring Engagement on Your Facebook Page

School communicators who are looking to make strategic, data-driven decisions often struggle to find good measures of engagement.

On Facebook, this is not a problem.

Which of your messages resonate with key audiences? What does your audience want to hear? What are people talking about? Check your wall, and more importantly, check your insight scores.

Facebook provides data about the number of users who engage with each of your posts, the number actively talking about them, and the percentage who share your posts, helping them to go viral.

How can you use this information?

    • Give people more of what they want and less of what they don’t.
    • Test messages that you will use on other communication platforms.
    • Demonstrate to your superintendent how your community is responding to your messages and to your Facebook page in general.

Facebook insights

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This entry was posted in Facebook, Social Media by Nicole Kirby, APR. Bookmark the permalink.

About Nicole Kirby, APR

Nicole Kirby, APR is the director of communication services for the Park Hill School District in Kansas City, Mo. She is a past NSPRA vice president for the South Central region and a past MOSPRA president. She was named one of NSPRA's Learning and Liberty Legacy Leaders, and she received the NSPRA Frontrunner Award and the MOSPRA Professional of the Year Award.

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