Change is Easy. Transition is Hard.

Just when you think you’ve got it all figured out, they change it all. Here are a few tips and tricks to help you navigate through the latest changes to Facebook. Facebook Cover Photo and Profile Image The new format gives us the opportunity to get rid of the photo strip across the top and …

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Seven Facebook Strategies to Build your School Community

With so much caution around student-staff social media interactions, should a school have a Facebook page? Absolutely. Facebook posts from your school can provide a professional online presence and open the door to two-way communication with parents. Each school has a unique personality, and its Facebook presence will reflect that. Here are seven strategies principals …

The Chardon Tragedy and Social Media’s Role in Times of Crisis

This week in Ohio (as well as across the nation) we were shocked to see the tragic events develop before our eyes at Chardon Local Schools, a relatively small school district near Cleveland. For those of us who work in education, the thought of students being in harm’s way is gut wrenching, so this tragedy …