Change is Easy. Transition is Hard.

Just when you think you’ve got it all figured out, they change it all. Here are a few tips and tricks to help you navigate through the latest changes to Facebook.

Facebook Cover Photo and Profile Image
The new format gives us the opportunity to get rid of the photo strip across the top and have one large image to showcase our page. Get more details from Facebook on the cover photo here.

  • Image size maximum: 850 pixels by 315 pixels
  • Image minimum: 399 pixels

Larger Posts
Pictures and videos are larger in posts. You can highlight posts by clicking the star icon in the upper right of a post. The pinning feature allows you to feature a post for up to a week before moving back to its place according to when it was posted. To pin a feature, click on the pencil icon in the upper right of the post and select “pin to top.”

Why would we want to highlight or pin different posts on our page? These tools help to tell your story and to increase awareness of certain activities, students, events and more.

Have your basketball, soccer, softball, track, gymnastics, golf or football teams won the state championship? Did you build a new building? The newest changes to Facebook allow you to go add “milestones” to your timeline. Look to the line that runs down the middle of your timeline and select “milestone.” You can fill out the information.

Fan Posts
Posts to your page by fans are now in a separate area on the right. Your story is now the focus of your timeline. The more visually engaging your content is, the better. Fans may spend more time reading through your timeline than before.

Custom Tabs
The custom tabs we knew don’t work with the new Facebook page. They haven’t disappeared. They’re still there. We don’t have the ability to capitalize on a landing page with a call to action. You can still incorporate applications and custom tabs. You just have to choose how to use them. Twelve applications can be showcased, with only four prominent at the top of your page. Photos cannot be changed. They are the first application to be shown. Choose your next three wisely. Make sure they are the ones to which you most want to drive people. You can always change based on activities, marketing focus, etc.

Facebook Offers
Watch for the ability to offer a deal on Facebook.

Insights, Admin Panel and Messages
Just when you thought it was over, Facebook included another change with the Timeline. You can access insights, likes, notifications and the new messages feature from the admin panel. Viewing insights, managing your account and communicating with your fans seem to be easier thanks to the new admin panel.

What are some of your favorite features of the new timeline? What do you not like about the changes?

One Reply to “Change is Easy. Transition is Hard.”

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