If you didn’t get the memo in this light speed world we are living in, social media is so yesterday. Today, it is all about content marketing. What does that mean? According to the Content Marketing Institute:
Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.
So what does that mean for you? Well, it means that by now you should have the social platforms in place to communicate with your audiences with a strategy that engages those audiences with the ultimate goal of being able to mobilize that audience into action. Content marketing must be relevant, must be engaging, and must be valuable to your audience.
Here are five quick and easy ways to do it:
1. Photography. Not just photos of kids receiving awards or posing with oversized checks, but photos of students in the classroom engaged in learning, of teachers showcasing strong lesson plans, of community service, of creativity, of athleticism and on and on. Better yet, give the students and teachers access to cameras and let their images do the visual storytelling for you. Better yet, use the filters of Instagram on your mobile phones!
2. Video. Right now video has never been so relevant and easy to produce. You can create video fast and inexpensively. Keep your videos quick and relevant. Aim for 30 seconds to no more than two minutes.
3. Exclusivity. When creating content for your social media platforms, whether it is Facebook, a blog, or Twitter, make sure that you promote it as exclusive. What better way to make your Facebook page relevant than to post content that can only be seen there?
4. Infographics. Have you seen these yet? If not, check out some on Pinterest. These are the hottest new way to share complicated data or information in a fun, graphic, visual way. They also attract a lot of attention. So next time you are getting ready to create a three-panel brochure to educate your community on a topic, consider creating an infographic that can be shared across multiple social platforms. Here’s some more information.
5. Twitter. Don’t just create a Twitter account for your district where you post links to your website or repeat something you just posted on Facebook. Instead, empower your staff to tweet and showcase what’s happening inside the classrooms on a daily basis. Allow your staff to utilize mobile phones to take pics on Instagram and send them out on your targeted Twitter accounts (elementary, middle school, high school, etc.).
These are just five quick ways to start engaging in content marketing. What are your ideas?