Twitter for schools: strategy, management, measurement

There are a number of schools on Twitter. Many tweet board of education meetings or link press releases they just posted on the district's website. For some, they rarely update the account after they set it up because they find it is repetitive and scarcely followed. Twitter is one of the most powerful social media …

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Responding to Web Postings

Attention has been given in this space previously to the importance of monitoring social media channels as part of an environmental scanning regimen. More and more, what is being said about schools and school districts is happening through social sites and not mainstream media. By using tools such as Google Alerts, TweetDeck and HootSuite, it …