How Star Trek’s Sulu Showed Us the Limitations of Our Districts’ Facebook Pages

Recently, Facebook introduced the concept of promoted posts on brand pages. Page administrators were told that in order to show our posts to more of our fans, we needed to pay for each post. For $5, $10, $15 or $20, Facebook would increase the reach of your post, making sure more of your parents, students, …

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Five ways to take the pulse of your community

PR professionals always have an ear to the ground. Issues anticipation is about sensing and understanding public opinion, then using what you learn to navigate strategically and transparently through times of change and challenge. Twitter and Facebook are essential tools in this work, providing windows on the world into the concerns and priorities of school …