How our community’s mass shooting changed my mind about Twitter

This week’s shooting at the Clackamas Town Center mall happened in the heart of our school district. One of our students was shot and remains in serious condition. Another student’s uncle was killed. Untold numbers of our students, staff and their families were among the 10,000 holiday shoppers and employees in the mall at the …

Social media during a tragedy: How your students give you an advantage

Social media is now. Especially during a crisis. For school districts, that is intensified with hundreds and even thousands of students tweeting away during an event. While the idea of a tragedy trending in a matter of minutes is scary to some, including superintendents and school boards, it is crucial that school PR pros know …