Getting the troops on board: Social media monitoring

Social media, specifically Twitter, can be a great information tool during a crisis, in more ways than one. You can keep up with developments, get information out quickly and stay in touch throughout a situation. However, with all that is going on in any given crisis, monitoring the air waves may not be top of …

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What Does the Upcoming Facebook Redesign Mean for Your District’s Page?

Get ready for the griping from your Facebook friends - another redesign is on its way over the next few weeks. Facebook is promoting some features that should be good for your district's page: People will be able to look at different feeds, including a "following" feed. This one will show them posts by pages …

Work Smarter, Not Harder…Repurpose Content

Working in education, we have all heard the phrase “work smarter, not harder.” It’s easy to talk about, but not always easy to implement. If your district is like ours, your communications department is small and there is usually more work than time, so working smarter is key. While in college, I learned about the …