Group text thread keeps a scattered team connected

My last blog post demonstrated how easily group texts can lead to miscommunication. But recently, I found some very effective ways to use them. Recently I helped chaperone my son’s Model U.N. club on its trip to the state conference. Two adults were attempting to keep track of 14 teens scattered all over a bustling …

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Speed at What Price?

One of the most often cited reasons for using social medial channels to share a district's news is the speed with which messages can be sent. Whether it's Facebook or Twitter, the near-instantaneous distribution of information from a district central office to students, patrons and the community is a huge advancement for school PR professionals.One …