Speed at What Price?

One of the most often cited reasons for using social medial channels to share a district’s news is the speed with which messages can be sent. Whether it’s Facebook or Twitter, the near-instantaneous distribution of information from a district central office to students, patrons and the community is a huge advancement for school PR professionals.

One drawback to using these channels, though, is the temptation to skip some of the steps that are part of the process, namely, proofreading and editing. It’s so easy to knock out those 140 characters and hit “send.” It’s so hard to reel them back in when we realize that there is an error that has just been delivered to 10,000 of your best supporters.

Whether because of auto-correct or fat-thumb complex, mistakes and errors are bound to make their way into your messages, especially if you’re working from a mobile device.  The phenomenon is so prevalent that it’s a feature on The Ellen Degeneres Show and has a website dedicated to it.

The message here is to pause a moment, review your text, and then hit “send,” confident in the knowledge that your message will be what people are talking about, not your mistakes.

3 Replies to “Speed at What Price?”

  1. Good point, Ken! In my district, we apply the same rule to social media channels that we do to everything else – someone else’s eyes have to proofread every message before it goes out!

  2. After the Deadline is a handy browser plugin that checks spelling and grammar of any text typed into a field. Great for Twitter and Facebook, and the rest. It’s a tool I use daily. Of course, it’s not perfect, but it adds a layer of insurance for those rapid-fire posts. I recommend it.

  3. Great advice, Ken! We use this rule whenever sending a message regardless of the channel — read the entire message backwards, from end to beginning, word-by-word, so your eyes focus on individual words instead of glancing over unseen mistakes.

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