Getting Started on Instagram

While I've had a personal Instagram account for quite a while now, I'm just starting to explore the possibilities for an Instagram account for my district. This smartphone-based photo-sharing app is popular with both students and adults, but it's just starting to become a platform for brands and organizations. So far, we've found this is …

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The Surprising Benefits of Purchasing a Facebook Ad

In November 2012, our department conducted Ritenour School District’s annual community survey. We conduct a community survey on a semi-annual basis. During the years when we don’t conduct a survey, we use other data collection initiatives, like focus groups or community forums. Because the cost is dramatically lower, we decided to use an online survey …

The Infographic Explosion

Infographics have become my favorite online obsession. I post appropriate infographics on my Pinterest page, Facebook page, and Twitter. But how to create your own infographics? There are several options. Hire an infographic designer Purchase infographic services from dozens of online websites Ignore the infographic explosion altogether (but that didn’t work out too well when …