Four Online Fundraising Tools for Schools

PTAs and school foundations have become invaluable partners to school districts, especially in states where districts are not permitted to directly conduct fundraising campaigns. Here in New York, where the laws prohibit districts from fundraising, PTAs and school foundations have pitched in and raised money for everything from iPads and graphing calculators to field trips …

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Five ways to persuade your team that social media is a good idea

This month I started a new job with a school district that has never had a public relations program before. Like many districts, they are so focused on education they have not tried using social media to communicate with parents. Only three of us on the district leadership team are social media users, so I …