It’s okay to be picky about social media

Headed into my district’s fourth year of using social media, some days I wonder why I dove into this pool all alone. With no staff to help manage the world I’ve created that my community and parents rely on, sometimes I can feel like I’m drowning. So how does a one-person PR office manage a …

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Using Social Media to Enhance Classroom Communication

Social media has become a great communication tool for schools. Schools and districts now have a way to push information to parents where they are instead of parents having to come and find the information themselves. However, using social media isn’t just a great communication tactic for schools; it can also be useful in the classroom. Teachers in …

Connecting with Families in 160 (or 140) Characters or Less

Lately, I have found myself trying to promote our district and its events in 140 or 160 characters or less. Let me tell you, it can be a challenge. Whether we are advertising an upcoming event at a school via text message (160 characters) or posting information about a dedication and ribbon-cutting event on Twitter …