Staking Your Claim

Many school districts are just now entering the social media space as a result of changing policies and the realization that social media channels are a vital method of communication with students and stakeholders. One of the first things to do when working in social media for your district or school is to secure identities …

Facebook ads — do they work?

I had always wanted to try a Facebook ad. Suddenly last spring an opportunity arose when the school board decided – at the very last minute – to approve open enrollment (a new option in our state) for students who live beyond our boundaries. With only a four-week application window, no advance notice and a …

Using data to set your social media strategy

Our ability to use data to make decisions about how best to leverage social media for our school districts has never been more available. Over the past several months, several new research studies were released by the Pew Research Center that can be used to pinpoint demographics and usage habits for us to make strategic …

Should you sync your social media accounts?

As if you had any time to spare, social media are adding to your list of daily duties. So I can understand the appeal of simplifying your life by syncing your social media accounts. With one keystroke, you can send the same message out to your Twitter followers and your Facebook fans. Here are the …