Staking Your Claim

Many school districts are just now entering the social media space as a result of changing policies and the realization that social media channels are a vital method of communication with students and stakeholders. One of the first things to do when working in social media for your district or school is to secure identities …

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Facebook ads — do they work?

I had always wanted to try a Facebook ad. Suddenly last spring an opportunity arose when the school board decided – at the very last minute – to approve open enrollment (a new option in our state) for students who live beyond our boundaries. With only a four-week application window, no advance notice and a …