As if you had any time to spare, social media are adding to your list of daily duties.
So I can understand the appeal of simplifying your life by syncing your social media accounts. With one keystroke, you can send the same message out to your Twitter followers and your Facebook fans.
Here are the reasons I choose not to sync:
- I tailor my content to the audience, and Facebook users are different than Twitter users. Generally, I tend to have more parents on Facebook and more students and reporters on Twitter.
- Facebook and Twitter don’t play nicely with each other, so photos come through as links that require users to click through to the other platform. On Facebook, people love photos they can tag and like and comment on, and on Twitter, they want to see the photo embedded without having to click through to another program.
- The style of writing users expect on each platform is different. Abbreviations that Twitter users expect and understand sound strange on Facebook. And while I try to write succinct captions, I prefer not to limit my Facebook posts to the number of characters left after including a link on Twitter.
- Those users who follow you in both places find identical posts tedious. If I post about the same thing in more than one place, I try to put a twist on the content that is appropriate to each platform.
- It really doesn’t take much more time to add something to another platform. We meet weekly to schedule our social media calendar, and we decide which content is appropriate for each site.