X Marks the Spot

In a previous post, Staking Your Claim, I discussed the need for you to make sure you've secured your district's brand on different social media channels. Now it's time to assist your fans in telling the district's story through social media. A popular pastime for social media users is checking in. Users can flag their …

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Five Things to Stop Doing with Your District’s Social Media

Stop posting things people don't care about. If your followers don't respond to certain kinds of content, abandon that content in favor of the things they want to see. Use your likes, favorites, retweets and other insights to gauge their engagement. Stop posting things too late. There's a reason Instagram has "insta" in its name. …