X Marks the Spot

In a previous post, Staking Your Claim, I discussed the need for you to make sure you've secured your district's brand on different social media channels. Now it's time to assist your fans in telling the district's story through social media. A popular pastime for social media users is checking in. Users can flag their …

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Five Things to Stop Doing with Your District’s Social Media

Stop posting things people don't care about. If your followers don't respond to certain kinds of content, abandon that content in favor of the things they want to see. Use your likes, favorites, retweets and other insights to gauge their engagement. Stop posting things too late. There's a reason Instagram has "insta" in its name. …

Marketing Your Social Media Channels

One of the questions I hear all too often is "We have our social media platforms, why don’t people follow or like us?” Well, the concept of “if you build it, they will come” is only partially true when it comes to social media. It’s important to remember that just because you are on a …

The Advantages of Scheduling Social Media Posts in Advance

Have you ever had one of those days (or months) where you just can’t keep up with everything being thrown at you? There are times when our office has to take care of an emergency and other things seem to fall by the wayside, including our proactive and positive social media posts. That is why we find …