Have you ever had one of those days (or months) where you just can’t keep up with everything being thrown at you? There are times when our office has to take care of an emergency and other things seem to fall by the wayside, including our proactive and positive social media posts.
That is why we find it very beneficial to schedule our social media messages in advance. Whether it is details about an upcoming district event, back-to-school information or a reminder to take a survey – you can use several tools to set up social media posts ahead of time.
Scheduling your posts offers many opportunities and advantages:
- You are in control of your posting schedule and can post on social media in the evenings and weekends without having to be at your computer (or at work!).
- You can create your content plan and schedule in advance. And most importantly, you can tie it into your overall communications strategy.
- You can find the perfect time to post your content. We find that posting information later in the afternoon results in a greater number of views as well as likes on Facebook.
- You can coordinate all of your messages. For example, a letter from our superintendent to the community can be scheduled to post on our website, through our rapid notification system and on social media all at the same time.
In the summer months, we set up many posts when we are out of the office. Often I find myself surprised to see a story on my news feed that I had forgotten we had scheduled weeks in advance!
It’s also a fun way to share old photos on a weekly basis as part of a Throwback Thursday or other campaign. You can set up as many weeks as you would like in advance and simply sit back while social media sites do the work for you.