Keep In Touch With Your Audience Even If You Don’t Have All The Answers

We, along with most of the country, experienced the polar vortex last week. We had several days advanced warning that this could potentially affect whether we had school and anticipated that we would see a rise in questions and comments on our social media channels. The feedback we received reminded me how important it is …

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Snow Days, and Other Ways to Build Followers on Social Media

We are in the midst of a cold and snowy spell here in St. Louis, which has me thinking about “snow days.” For our Facebook page, no single event or post receives more “likes,” “shares,” “comments” or “views” than a day off from school. Naturally, the same is true for Twitter, where our school closing …