Share Your Social Media Knowledge

Many of us have seen an explosion in the use of social media by school administrators in the past couple of years, particularly on Twitter. But some school superintendents and building principals remain either skeptical or simply too busy to take on social media in a direct way. You know who you are. The major …

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Snow Drama

In the last few weeks, Doug Bray and Kala Morrissey provided great wisdom about snow-day social media, and I have to say I agree with them. Like Doug, we added hundreds of followers during the recent storms, and like Kala, we found it important to communicate early and often. As I commiserated with my MOSPRA …

Life is About Timing

It's often said that the key to great comedy is timing. Knowing when to deliver the punchline, or how long to hold back that wry comment that caps off a joke are key to keeping an audience amused and engaged. The same can be said for social media posts. Knowing when your audiences are likely …