Life is About Timing

It’s often said that the key to great comedy is timing. Knowing when to deliver the punchline, or how long to hold back that wry comment that caps off a joke are key to keeping an audience amused and engaged.

The same can be said for social media posts. Knowing when your audiences are likely to be scanning their social sites is vital as you plan a social media strategy and posting process. One example is Facebook. If you post early in the day, not realizing peak usage is in the afternoon, your message may have long since rolled to the bottom of a friend’s news feed by the time they are online.

A very helpful article by Brianna Smith, writing for “Social Media Today,” details the best times to post on the major social media platforms. In summary:

  • Facebook – Between 10 a.m. and 4 p.m., Monday through Thursday
  • Twitter – Between 1 p.m. and 3 p.m., Monday through Thursday
  • LinkedIn – Before and after business hours, 7 a.m. to 9 a.m. and 5 p.m. to 6 p.m., Tuesday through Thursday
  • Google+ – 9 a.m. to 11 a.m. on workdays
  • Pinterest – 2 p.m. to 4 p.m. on weekends and 8 p.m. to 1 a.m. on weekdays. The best time to pin items on Pinterest is on Saturday morning.

Many of the social media monitoring and management applications, such as Hootsuite and TweetDeck, include tools that let you schedule postings in advance or even automate the process to get the best results. Take advantage of these capabilities as you plan your posts for maximum exposure.

From the Social Caffeine blog:

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