You Shared the Pain, Now Share the Joy

There have been plenty of posts in this blog about the need to be aware of social media traffic as part of brand management: How to monitor How to respond to negative comments and criticism What process to follow Another aspect, though, of knowing what is being said about your organization online is being able to …

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How to Get Rid of Facebook Reviews

At first, when people used Facebook's review feature on our district page, it was harmless. They gave us a nice review, or they used it to announce a PTA meeting. No big deal. There weren't many star reviews.But then we had a few snow days. People started accusing us of hating children and not caring …