How many of you have seen the Rainbow Loom®? If you haven’t, it is a plastic toy used to weave small, colorful rubber bands into bracelets and charms.
My wife and I have three children – our oldest is nine. She is a loomer. She and her friends spend hours making bracelets, rings and shapes. I am amazed by their designs.
(Just for clarification, in no way am I endorsing or advertising for Rainbow Loom®; I am using it as an example.)
A few months ago, I asked her where she gets all of her ideas and she simply answered, “YouTube.”
Search for Rainbow Loom® on YouTube and you will get 553,000 results. Many of the videos have more than a million views. The tutorials provide step-by-step methods for making anything with the toy.
Without knowing it, my fourth grader is using videos and social media as a way to learn and follow instructions. Most importantly, it is for something positive and meaningful.
Just as my daughter finds videos useful for her hobby, we find videos useful in my district. Like many school districts around the country, we have worked hard to harness the power of video. Our department has gone from receiving requests from our schools for flyers and brochures, to requests to produce videos and slide shows.
On a regular basis we share videos with our staff and community from our superintendent, about school safety, student attendance and other events.
Recently, we have been working with some of our schools to promote behavioral expectations. We have found this to be a meaningful and lighthearted method to reach our students. Much like my daughter, many of these digital natives prefer and expect to receive the information this way.
I hope you enjoy the video below produced by our department. Because YouTube is blocked on our student computers, we use SchoolTube to post most videos. We uploaded this video recently and have not shared it with families yet, so there are not very many views. Just so you know, these are our students, teachers and bus drivers – there are no paid actors in this video.