Customer service is key, even on social media

Customer service is the root of PR. Do you know who your customers are? Are they parents? Students? Staff? When we deal with them, do we do so with a smile? Whom do they come in contact with when they come to our schools? Does that person treat them with respect and kindness? We need …

Advertisements

Image Excellence

Compelling, high-quality images make all the difference in whether viewers pay attention to your posts. And the better your images are and the easier they are to share, the more likely it is that someone will retweet, post, or share your content. The Social Media Examiner provides a great resource, titled 15 Resources to Create Images for …

Providing Social Media Guidelines for Staff

As more and more staff members join Facebook and especially Twitter, it's important for us to provide guidance for these tools. In my district, we provided a set of guidelines. I wrote these with input from our district attorney and our director of instructional technology. Feel free to use what you like!

Posting Strategically to Build Audience Reach and Interaction on Social Media

On a daily basis, our communications department tracks the data on our social media platforms. It is always interesting to listen to the discussions in our office regarding what we should post on Facebook and Twitter. Often, we take bets on what post is going to get the most “likes,” “shares” or “retweets” after it has …