Hyper Over Hyperlapse

That title might sound like space-age lingo, but many school communications professionals I know are beginning to get hyper about Hyperlapse, a new app created by Instagram that provides you with the capability to transform a normal-speed video into a time-lapse video.

Hyperlapse also stabilizes your videos, which makes viewers feel like they’re a part of the action. The app is currently available only on iOS, but is likely to be available on Google Play in the not-too-distant future.

The playback speed available on the app makes it fun to use. You can either use the default speed of 6x, or choose from 1x, 2x, 4x, 8x, 10x or 12x. At six times the speed, a 60-second video will be shrunk to a 10-second video, and a 90-second video will be shrunk down to 15 seconds — the maximum length of an Instagram video. If you plan to upload your video to YouTube or Vimeo, then you can make it a longer production.

Here are six cool ways you can use Hyperlapse to promote your schools:

1. Campus tour: Take your iPhone and videotape a walk around campus, through classrooms, playgrounds, the gymnasium, etc.
2. Get to Know Our Community: Give new or prospective families a quick look at your city or town. Travel to some of the landmarks, the parks, your schools, city hall, the mall, and create a time-lapse video of your travels. You can find a great example on YouTube, in this Hyperlapse look at the bridges of New York City.
3. Classroom activities: Use Hyperlapse as a fun way to videotape classroom activities, things being built, discussions taking place and students in action.
4. Special events: Wouldn’t the school’s annual Halloween parade be more interesting as a time-lapse video? What about the homecoming parade? And spirit week? What about videotaping the construction of the set for the high school musical in time-lapse?
5. Field trips: Recording highlights from class trips would be fun using Hyperlapse and Instagram. Take a look at how the National Aquarium in Baltimore recently used the app to film its Blacktip Reef.
6. Sporting events: Not everyone wants to sit through a full-length video of a football or basketball game. Using the app, you can produce a cool, sped-up video of much of the sports action in a thoroughly entertaining way. The routines of the cheerleading squad would be a super subject for a time-lapse video.
7. The arts: Hyperlapse can be used to videotape students as they’re painting a masterpiece, sculpting a ceramic bowl or rehearsing for the next concert.

You can find Hyperlapse on the iTunes store.

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