This summer, our department received an interesting task from our human resources department. They asked us to create a video to encompass the history of our district for administrators and new employees.
It seemed like a simple assignment, until we started doing research and writing a script for the history of a district that went all of the way back to 1846. After weeks of script writing, filming and pulling photos from our archives, we produced the final video in late July. We were able to encompass nearly 170 years of district history in about 17 minutes! Admittedly, I am a documentary nerd, so I really enjoyed this project.
What we discovered through the process was the positive connection we could make with our employees, students and community through video and social media.
Our first official screening of the video was to our 800 employees during our annual district convocation. Ninety-six percent of our staff gave the video an excellent review in our post-event survey, and the anecdotal comments showed many positive comments from employees. Many said they felt a deeper connection to the district by better understanding its history.
A week later, we shared the video on social media, and within a few days had more than 2,400 views on YouTube. The video reached nearly 10,000 of our Facebook fans, which is an extraordinarily high amount for the Ritenour School District page.
The comments by our fans were even more humbling. “Fills me with Ritenour pride! And brought tears to my eyes,” said one fan. Another commented: “The things we learn about our past here on Facebook amazes me.”
We’ve had numerous requests to show the video at meetings within our community, and the overall positive response has been amazing.
The power of video is unmistakable. Who knew that one project introduced to us by our HR department could leave such a positive impression with so many people in our community?
Just in case you are interested and have about 17 minutes to spare, you can watch the video here: