If you’re having a tough time convincing your administration team of the district’s need to have an official social media presence; allow faculty and staff to use social media while working; or (gasp) have a staff position dedicated to social media communication, here are some key metrics that speak volumes:
- 72% of Internet users are active on social media.
- 93% of marketers use social media (yes, your district is a marketer).
- Social media use cuts across all age groups, including younger patrons with elementary age kids, mid-life parents with high schoolers, and senior citizens with great-grandchildren in your school.
- Social media usage keeps growing and growing and…
There are tons of statistics like these (and more details are available in this infographic from Jeff Bullas), but the point is that this social media thing is not a fad. It’s a serious force that needs to be a vital part of your communication mix. Be sure to mine this data and be prepared to make your case.