Tell Me Again About this Social Media Thing

If you’re having a tough time convincing your administration team of the district’s need to have an official social media presence; allow faculty and staff to use social media while working; or (gasp) have a staff position dedicated to social media communication, here are some key metrics that speak volumes:

  • 72% of Internet users are active on social media.
  • 93% of marketers use social media (yes, your district is a marketer).
  • Social media use cuts across all age groups, including younger patrons with elementary age kids, mid-life parents with high schoolers, and senior citizens with great-grandchildren in your school.
  • Social media usage keeps growing and growing and…

There are tons of statistics like these (and more details are available in this infographic from Jeff Bullas), but the point is that this social media thing is not a fad. It’s a serious force that needs to be a vital part of your communication mix. Be sure to mine this data and be prepared to make your case.

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This entry was posted in Social Media by Ken Koch, APR. Bookmark the permalink.

About Ken Koch, APR

Ken Koch is Director of Marketing and Communications at Francis Tuttle Technology Center in Oklahoma City. Prior to joining Oklahoma's CareerTech system in 2002, Ken's career stops included: corporate theater; presentation production and staging; broadcasting; photojournalism; and cow punching.

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