Managing and Monitoring Facebook Ads

This fall, we learned an important lesson in always monitoring your ads on Facebook. We have been using Facebook as part of two different ad campaigns – one to encourage our community to take the district’s annual online survey and the other to recruit quality substitute teachers. Our entire budget was $200 for both ad …

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Locked Down by Yik Yak

Last month, while I was interviewing a high school student in one of my school districts, our conversation was interrupted by the announcement that the school was on lockdown. For two long hours, my delightful companion and I spoke in whispers about our families and her college plans. She was calm and collected, occasionally checking …