Finessing Facebook

The folks over at TrackMaven put together an infographic with some great tips on how a Facebook post can be tweaked to maximize its potential. The full "Nuts and Bolts" post has all the details, but here is an overview. Word Power You're not limited to 140 characters on Facebook. Say what you need to say, confident …

Target Potential New Twitter Followers With This Trick

Do any of your schools run their own separate, official Twitter accounts? What about PTAs and student groups? It’s likely that the people who are interested in the schools and therefore follow those accounts would also be interested in information from the district level. But perhaps they don’t know your account exists. The trick is …

Giving Your Superintendent a Voice On Social Media

A growing trend across the country is for superintendents to have a presence on social media. Although this scares some, we believe it to be a great way for our superintendent to share and encourage the great things happening in our district every day. However, we didn’t want the public perception to be that he …