A growing trend across the country is for superintendents to have a presence on social media. Although this scares some, we believe it to be a great way for our superintendent to share and encourage the great things happening in our district every day. However, we didn’t want the public perception to be that he was sitting at his desk checking Facebook all day long. In addition, we didn’t want to divide our audience, where some individuals followed the district and others followed the superintendent. We wanted a consistent message and source for our community.
So we took our superintendent’s personal profile, we added a professional photo and then locked his security down. Now he uses that profile to interact with our school pages and the community. He follows all the schools and comments on the things happening in each building. It gives him the opportunity to be in front of the community but it doesn’t appear as if he is the one running the Facebook page. Here is one example of what he does:
I know different school districts handle their superintendent’s social media presence differently. This is was works best for our superintendent and district. That is the most important piece. Find what works best for your district. I would love to hear success stories on how other school districts handle their superintendent’s social media presence.