Meeting the needs of your evolving fan base

In the past few months, my school district experienced two dramatic events that substantially increased our social media following: winning a state football championship and the death of a long-time staff member, coach and alumnus. Each of these events – one happy and one sad – resulted in a nine-percent boost in our Facebook fan …

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Snapchat offers new ways for schools to market to students

When Snapchat first arrived on the scene, there were several districts in Ohio that sent letters home to parents warning of the dangers of this mobile platform. Rightfully so, since it offered teens a way to send photos and videos to their peers (or strangers) and have them disappear in seconds (unless they were screenshot by the …