In order to help you distinguish real celebrities from impostors, Twitter started verifying the real accounts with little blue checks several years ago.
Just like celebrities, school districts are vulnerable to impostors. Teenagers like nothing more than setting up parody accounts to troll their schools, and they even like to see if they can get others to believe them when they call a snow day. This could be a safety issue.
To protect against this possibility, I petitioned Twitter to get my district’s account verified. Twitter doesn’t really accept requests for verification, and they prefer to reach out to brands instead. But since I had a legitimate reason, it was worth a try. A PIO from an agency in my region shared a list of information to include when making this request:
- Twitter account handle
- Agency name
- Two contact names with titles and emails
- URL of your main website as well as a URL with your Twitter handle listed
I sent this information to gov at twitter dot com (I’m trying to prevent them from getting spammed), and crossed my fingers.
They responded that they would consider my request, which I believe involved making sure we were authentic and using Twitter appropriately. It probably also helped that we have a prominent icon on our website directing people to our Twitter feed.
Then a few days later, this appeared:
The result? A few more followers, who were mostly not in our community or really concerned with our schools (including one celebrity’s account). And, much more importantly, a little peace of mind.