That Little Blue Check

In order to help you distinguish real celebrities from impostors, Twitter started verifying the real accounts with little blue checks several years ago.

Just like celebrities, school districts are vulnerable to impostors. Teenagers like nothing more than setting up parody accounts to troll their schools, and they even like to see if they can get others to believe them when they call a snow day. This could be a safety issue.

To protect against this possibility, I petitioned Twitter to get my district’s account verified. Twitter doesn’t really accept requests for verification, and they prefer to reach out to brands instead. But since I had a legitimate reason, it was worth a try. A PIO from an agency in my region shared a list of information to include when making this request:

  • Twitter account handle
  • Agency name
  • Two contact names with titles and emails
  • URL of your main website as well as a URL with your Twitter handle listed

I sent this information to gov at twitter dot com (I’m trying to prevent them from getting spammed), and crossed my fingers.

They responded that they would consider my request, which I believe involved making sure we were authentic and using Twitter appropriately. It probably also helped that we have a prominent icon on our website directing people to our Twitter feed.

Then a few days later, this appeared:

verify

The result? A few more followers, who were mostly not in our community or really concerned with our schools (including one celebrity’s account). And, much more importantly, a little peace of mind.

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This entry was posted in Twitter by Nicole Kirby, APR. Bookmark the permalink.

About Nicole Kirby, APR

Nicole Kirby, APR is the director of communication services for the Park Hill School District in Kansas City, Mo. She is a past NSPRA vice president for the South Central region and a past MOSPRA president. She was named one of NSPRA's Learning and Liberty Legacy Leaders, and she received the NSPRA Frontrunner Award and the MOSPRA Professional of the Year Award.

22 thoughts on “That Little Blue Check

  1. Thanks for sharing! I checked into verification a couple years ago and could not find any information on where to request the “little blue check.” I could only find the “don’t call us, we’ll call you” line from Twitter.

      • Hi Nicole,
        After 2 attempts, we got our little blue check today!! Question…did you notice that you got some new followers in some far away places? It looks like people in the media industry (music people, web designers, fashion designers, photographers, etc.).

    • Congrats! I did notice some additional followers who weren’t from our community or interested in our schools. I think some people just followed verified accounts!

  2. Nicole, how do you reach out to Twitter to ask them for verification. In the world of social media, I find the irony of all ironies is how hard it is to find a contact for a request of this nature. Thank you 🙂

    • That’s wonderful to hear! That is exactly the scenario I was concerned about when I started the process.

  3. You can also be verified on Facebook. This will likely become very helpful as your page will need to be verified in order to use Facebook Mention (equivalent of Periscope on Twitter). Right now, only verified “public figures” can use Facebook Mention, but since the service just rolled out it will likely be available to public or government organizations in the future. Here’s info on how to get Facebook verification for your district’s page: https://www.facebook.com/help/100168986860974

  4. Pingback: Facebook wishes granted in 2016 | NSPRA: Social School Public Relations

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