Have you ever been browsing your Twitter or Facebook feed and come across an image with its message cut off?
Twitter and Facebook on a smartphone
If you’re creating graphics like this in order to attract people to your posts, (which is a good idea according to experts) it would be a shame and a waste of your time for part of your message to be cropped off, not to mention how unprofessional and careless it looks. Plus, to create separate images to fit each platform would take a lot of time.
Thankfully, the helpful blog Social Media Examiner figured out what dimensions and parameters you should stick to in order for one image to be perfectly cropped in Twitter, Facebook and LinkedIn. The key is to make sure any text and main imagery are within the “safe area.”
I’ve created templates that already have these measurements and guides set up, available for you to download here.
Redesigning the graphic above using this template, here’s how the same image looks in both Facebook and Twitter:
Bonus tip: if you have graphics like these on your district’s homepage or other pages, see if you can have them sized and designed according to this template. Why? Whenever someone shares a link to your site in Facebook, it will pull the images it sees in the page and use them as part of the Facebook post. Voila — a perfectly sized graphic to accompany the link to the school district’s website.
Do you have any templates you use to make your social media posts look perfect?