Unique ways to create fresh social content

Having an overarching social media strategy is vital, but just as important is creating fresh, interesting content that engages your followers. In the busy school PR office, there isn't always a lot of time to do this well, but with these unique platforms, you can create content that keeps your social strategy fresh and engages …

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Twitter Tools for School PR: Tweetdeck vs. Hootsuite

Tweetdeck has long been my tool of choice for managing Twitter. When a friend who is a social media manager for a local organization raved about Hootsuite, I decided to explore my options. After a couple days of noodling around with Hootsuite, I found that each had its advantages: Tweetdeck: Provides easy access to retweets and …

Ditch Your Phone’s Camera: Quickly Share DSLR Photos on Twitter

There's something extra engaging about sharing photos of an event live on your Twitter feed. However, the tool you use to send those tweets — your phone — doesn't have the best possible camera or lens, especially if you're taking photos of quickly moving children in bad lighting. If you're lucky enough to have access …