Did you dread the arrival of April 21, when Google would unleash its mobile-friendly algorithm? Did you fear all of your Web traffic would drop to zero and the world would no longer know anything about your school district?
If you remember the Y2K drama that gripped the computing world 15-plus years ago, this latest event may have seemed similar: a perceived (or publicized) threat that may or may not have come to pass, for which we considered dramatic, preventive measures.
In a nutshell, Google announced that websites that were mobile-friendly (according to the new algorithm) would rank higher in searches. This change was brought about by the realization that more than half of Google searches are now being done on mobile devices. Google feels that the results that are served up should be sites that work best on the initiating device. (You can test your site using Google’s mobile friendly testing tool.)
Now, this all makes sense and would be of reasonable concern if you’re faced with being in a competitive environment. However, if patrons are searching for the Green Elm Schools website, by name, that singular district is going to rise to the top anyway.
Yes, we should all be working towards a mobile-friendly, responsive-design website, because it is a good practice: we need to make our sites as usable as possible for all comers. Just remember, the sky isn’t necessarily falling.