Tweetdeck has long been my tool of choice for managing Twitter. When a friend who is a social media manager for a local organization raved about Hootsuite, I decided to explore my options.
After a couple days of noodling around with Hootsuite, I found that each had its advantages:
- Provides easy access to retweets and favorites for each tweet, while Hootsuite only lets you see the retweets
- Displays Twitter’s new quote tweet format, while Hootsuite requires you to click through to see it
- Has clean design and intuitive navigation, including shortcuts to jump back to the top of columns
- Is free, while Hootsuite Pro costs about $10 a month
- Allows you to divide your columns into sections under separate tabs, named however you like
- Includes an analytics tool, while Tweetdeck users must use the separate Twitter Analytics site (which I like better)
- Provides Facebook integration, although it doesn’t have all the functionality of directly using the Facebook site
- Has a more robust scheduling feature, although I rarely schedule ahead in order to keep my content more timely
So far, I’m leaning toward sticking with my free Tweetdeck. What is your preference?