Simple Facebook content curation

If you manage a Facebook page for your district, you know the grind of posting enough great content to keep your fans’ attention and garner those valuable clicks.

Consider yourself a curator of content, and you’ll shed the pressure of creating every last post. Think about all the schools, classrooms and support organizations (PTO/PTA and booster clubs) that make up your school system. Mixing those posts in with your original content will keep your own page content fresh and engaging.

But the process for finding those great share-able posts hasn’t always been as simple. I used to “like” all of these pages and hope I’d see a good post that I could share, as I scrolled through my news feed. Then I learned about Facebook Interests.

The Interests tool, which lives in Facebook’s blue rail, right below your own lists of Pages and Groups, is perfect for collecting shareable content. Click on the More button next to Interests, and you can create any number of either public or private Interest lists.

Two lists I created have become invaluable in my work:

  1. My favorite is a list that gathers content I can share on my school district’s Facebook page. This Interest board includes all of our school and teacher Facebook pages, as well as groups and agencies — the public library, city parks and recreation department, national PTA and others — that share information that is relevant and engaging for our fans.
  2. I also created a public Interest list of school districts from around my state. If I need ideas for a holiday or national-scale issue or event, I can get quick ideas from the districts around me. Kala Morrissey shared other great tips for checking in on school district pages in last week’s blog.

Facebook page management is so much easier when you curate your content — and curating content could not be easier with with Interests.

Directions and hints available from Facebook: https://www.facebook.com/help/440058336033758/
Quick video tutorial that I did in a screencast: https://youtu.be/EQvcgM01Sd4

Watch What Others Do On Social Media; Use Facebook Pages To Help

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Some of the best social media ideas I have implemented have come from watching what other schools and districts are doing. Watch what others do on social media. Repeat after me: watch what others do on social media. Watching what others do will give you ideas on how to expand your social media presence and ideas on how to keep content fresh.

As part of my professional development, I follow several other schools, districts and school PR people from across the country on social media. However, sometimes I miss really great posts. To help, I use Facebook Insights. It helps me to track schools I know are using social media really well.

In Facebook Page Insights, I can add pages to watch. It lists the pages, the total page likes they currently have, their increase or decrease in likes for the week, the number of posts for the week and their engagement for the week. If I see a page had a high number of likes or engagement, I can click on the Facebook page and see what their posts were about and what posts had really high engagement.

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Tune Up Your Twitter Profile

Why should you care about your Twitter profile?

This article from Social Media Week offers answers:

“Ninety-two percent of consumers trust recommendations from friends and family more than any other form of advertising, and just 10 percent trust brands today.”

If your patrons, students and staff don’t trust you, how effective can your communications be?

Think about this – when you share content from a brand or another person, you are putting your social approval on it. When you tweet about a brand (good or bad), your followers trust your opinion and you have influence.

However, if you are making some common mistakes on your Twitter profile, you are not as effective or influential as you can be. How can you make sure your Twitter profile is putting your best foot forward? Here are three top tips:

  1. NO EGGS: This should be a given, but your profile picture on Twitter should be of you! The default egg icon indicates you are new to Twitter or just don’t care enough about your audience to upload a photo. Or worse – you are a spammer. And please do not give us a vague photo of some mystic symbol or your dog. Show us YOU; smile into the camera and share your beauty with the Twitterverse!
  2. AVOID BUZZWORDS: Your profile description should be authentic and reflect your interests at work and outside work. A profile that says “#Marketing Maven here to Accelerate Go-To-Market synergistic #strategy” is going to limit the number of followers and engagements (Re-tweets, favorites) you receive. A profile that says “Happy #SocialMedia person, wife to @someonespecial, loves hiking, believes #BigData is gonna change the world” is less buzzy and more authentic and human.
  3. WHERE ELSE ARE YOU ONLINE? Include a link to your LinkedIn profile or your blog site. Let people know you are real and have a presence online. Notice the theme? #BeHuman – bring your true self to your Twitter profile – it will make the difference.