Watch What Others Do On Social Media; Use Facebook Pages To Help

Some of the best social media ideas I have implemented have come from watching what other schools and districts are doing. Watch what others do on social media. Repeat after me: watch what others do on social media. Watching what others do will give you ideas on how to expand your social media presence and ideas on how to keep content fresh.

As part of my professional development, I follow several other schools, districts and school PR people from across the country on social media. However, sometimes I miss really great posts. To help, I use Facebook Insights. It helps me to track schools I know are using social media really well.

In Facebook Page Insights, I can add pages to watch. It lists the pages, the total page likes they currently have, their increase or decrease in likes for the week, the number of posts for the week and their engagement for the week. If I see a page had a high number of likes or engagement, I can click on the Facebook page and see what their posts were about and what posts had really high engagement.


This entry was posted in Facebook, Monitoring, NSPRA, Social Media by Kala Morrissey. Bookmark the permalink.

About Kala Morrissey

Kala Morrissey is the Coordinator of Marketing and Visual Information for Omaha Public Schools. She is currently the President of the Nebraska Chapter of NSPRA. Kala has presented at the local, state and national level on the role of social media in education. She was named to NSPRA's 35 under 35 list in 2012 and a NSPRA Front Runner in 2014-15.

3 thoughts on “Watch What Others Do On Social Media; Use Facebook Pages To Help

  1. Pingback: Simple Facebook content curation | NSPRA: Social School Public Relations

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