If you manage a Facebook page for your district, you know the grind of posting enough great content to keep your fans’ attention and garner those valuable clicks.
Consider yourself a curator of content, and you’ll shed the pressure of creating every last post. Think about all the schools, classrooms and support organizations (PTO/PTA and booster clubs) that make up your school system. Mixing those posts in with your original content will keep your own page content fresh and engaging.
But the process for finding those great share-able posts hasn’t always been as simple. I used to “like” all of these pages and hope I’d see a good post that I could share, as I scrolled through my news feed. Then I learned about Facebook Interests.
The Interests tool, which lives in Facebook’s blue rail, right below your own lists of Pages and Groups, is perfect for collecting shareable content. Click on the More button next to Interests, and you can create any number of either public or private Interest lists.
Two lists I created have become invaluable in my work:
- My favorite is a list that gathers content I can share on my school district’s Facebook page. This Interest board includes all of our school and teacher Facebook pages, as well as groups and agencies — the public library, city parks and recreation department, national PTA and others — that share information that is relevant and engaging for our fans.
- I also created a public Interest list of school districts from around my state. If I need ideas for a holiday or national-scale issue or event, I can get quick ideas from the districts around me. Kala Morrissey shared other great tips for checking in on school district pages in last week’s blog.
Facebook page management is so much easier when you curate your content — and curating content could not be easier with with Interests.