Simple Facebook content curation

If you manage a Facebook page for your district, you know the grind of posting enough great content to keep your fans’ attention and garner those valuable clicks.

Consider yourself a curator of content, and you’ll shed the pressure of creating every last post. Think about all the schools, classrooms and support organizations (PTO/PTA and booster clubs) that make up your school system. Mixing those posts in with your original content will keep your own page content fresh and engaging.

But the process for finding those great share-able posts hasn’t always been as simple. I used to “like” all of these pages and hope I’d see a good post that I could share, as I scrolled through my news feed. Then I learned about Facebook Interests.

The Interests tool, which lives in Facebook’s blue rail, right below your own lists of Pages and Groups, is perfect for collecting shareable content. Click on the More button next to Interests, and you can create any number of either public or private Interest lists.

Two lists I created have become invaluable in my work:

  1. My favorite is a list that gathers content I can share on my school district’s Facebook page. This Interest board includes all of our school and teacher Facebook pages, as well as groups and agencies — the public library, city parks and recreation department, national PTA and others — that share information that is relevant and engaging for our fans.
  2. I also created a public Interest list of school districts from around my state. If I need ideas for a holiday or national-scale issue or event, I can get quick ideas from the districts around me. Kala Morrissey shared other great tips for checking in on school district pages in last week’s blog.

Facebook page management is so much easier when you curate your content — and curating content could not be easier with with Interests.

Directions and hints available from Facebook:
Quick video tutorial that I did in a screencast:

10 Replies to “Simple Facebook content curation”

  1. My page doesn’t have the Interests tool. I’ve looked on both my school district page and my personal page. What am I missing?

    1. Strange! It should be on your personal Facebook home page (where your news feed shows up as soon as you log in, not your personal profile page). Can you see other choices – Favorites, Pages, Groups, etc. – in the blue rail?

      1. I see the Interests link now in my News Feed, but it’s not in the blue rail (I’m guessing you mean all the way at the top?) its in the vertical left hand column. Underneath Interests it says Pages and Public …, but there is no “More” link.

      2. The blue rail is exactly what you describe – the vertical column on the left side of your screen … I need to articulate better! 🙂

        Click on the word Interests, and you’ll go to a relatively blank page with a button at the top, toward the middle, that is labeled Add Interests.

        Just follow the prompts from there!

  2. I don’t see Interests anywhere either on either the personal page or the district page.I can see Suggested, Apps, Friends, Pages, Groups and Events. Any suggestions??

    1. I’m sorry that it wasn’t easy for you to find — you might review the comment thread immediately above this and see if any of those tips work. I’ll also try to add some photos to this post to make it easier to do. Stay tuned!

      1. Hi Sue — just wanted to let you know that we’ve added a couple of links at the end of this blog that might be helpful!

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