How 40404 Changes Twitter

If you use Twitter regularly, you already know it’s a rich source of information and a powerful tool for engagement. But if you already use Twitter, you’ve also heard people give reasons why they don’t use it … it’s intimidating, it’s confusing, it’s too complicated. Getting used to a new social media platform takes time, …

Amplify Your Communications Reach with School PR Liaisons

A small school communications office can't be everywhere, telling every story. That's why I believe the future of our roles will involve a lot more training, coaching and empowering others in our districts to tell their own stories. That's exactly what the communications team at Arlington Public Schools (APS) in Arlington, Virginia has done with …