Lists, quizzes, surveys: Make engagement fun!

We all love a good list. Well, except maybe a to-do list. But a good list can brighten our day. C’mon, who doesn’t want to know the 10 Most Misspelled Words, or the Top 5 Ways to Get Your Toddler Dressed in the Morning? Beyond lists, who hasn’t clicked through to find out What Disney Princess You Are, or What Movie Best Describes Your Marriage?

And while some may argue that the appeal of reading lists or taking silly quizzes might damage our intellectual abilities (my husband thinks I can only read social media content that is numbered), the truth remains: A good listicle will attract readers to engage with your content. Which is what we all want, isn’t it?

So I did it. I published my first listicle for Bastrop ISD using riddle.com, a resource for interactive content tools: 12 Bastrop ISD staff members who are making a difference! And boy, has it been popular! In its first two days, it had more than 600 viewers and more than 135 shares. Talk about engagement!

So let’s look at what makes a good list:

  • Get their attention. Just like any news article, your title is critical to grabbing attention. Be funny. Or intriguing. A good title will get more people to click on your list.
  • Don’t waste their time. Of course, the 25 Best Ways to Get Your Child Out of Bed in the morning might appeal to your 30-something audience of mothers on the go, but do you think they’ll have time to read all the way through it, much less want to share it when they are done? Probably not. Keep it short and to the point.
  • Consider your art. A good image will tell a great deal about the list item it goes with. Use artwork, photos, and images that will attract a reader’s attention and help them understand or engage with your content, and give a good image to your district.
  • Share it! Nothing is worse than making a list, getting your humor just so, finding all the perfect pictures to go with it, and getting it buried in the rest of your department’s content. Make it front and center. Share it on social media and share it with staff. They’ll appreciate the few minutes they get to laugh, learn something about their school, their colleagues, or a topic they can discuss with their friends, and you will be a hero!

Start writing your list today. Who knows, your community might need to know the Top 5 Ways to Stay Sane in the Car Rider Line! What topics do you think would be widely read by your audiences?

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