Facebook’s Business Manager: Useful?

When I heard Facebook introduced a new tool for managers of pages, I excitedly signed up and started using it for my district’s page.

I quickly learned that all the new whiz-bang features actually target folks who frequently advertise on Facebook. Since we rarely do this in my district, it just became another step to accessing our page insights, which we use regularly.

My verdict on this tool for school PR: meh. Unless you’re using ads.

If you don’t believe me, you just want to see for yourself, or you advertise a lot, check it out: https://business.facebook.com.

This entry was posted in Facebook by Nicole Kirby, APR. Bookmark the permalink.

About Nicole Kirby, APR

Nicole Kirby, APR is the director of communication services for the Park Hill School District in Kansas City, Mo. She is a past NSPRA vice president for the South Central region and a past MOSPRA president. She was named one of NSPRA's Learning and Liberty Legacy Leaders, and she received the NSPRA Frontrunner Award and the MOSPRA Professional of the Year Award.

5 thoughts on “Facebook’s Business Manager: Useful?

  1. Right on target. We are doing advertising and do have multiple people using the FB page. We’ve struggled with it too. After a long “chat” with FB, we finally got our account disconnected from it. It made it more difficult to do post and to use in the app.

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