When I heard Facebook introduced a new tool for managers of pages, I excitedly signed up and started using it for my district’s page.
I quickly learned that all the new whiz-bang features actually target folks who frequently advertise on Facebook. Since we rarely do this in my district, it just became another step to accessing our page insights, which we use regularly.
My verdict on this tool for school PR: meh. Unless you’re using ads.
If you don’t believe me, you just want to see for yourself, or you advertise a lot, check it out: https://business.facebook.com.