Gaining a New Perspective

The task of telling your school or system’s story can be a daunting challenge—especially if you are a one-person shop. But just because only one person has the job title doesn’t mean you can’t recruit others to help. Look among your administrators and teachers who are already active on social media and get them in …

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Using social media, collaboration tools to streamline communication

  How many times have we copied and pasted the same reply email to multiple parents or staff? What about the same comment on social media? Even if we post the information everywhere possible, someone still has a question. We know the typicals with any given situation, weather particularly: “When will you let us know …

Practical Tips for Helping School Administrators Start a Social Media Account

This school year, as part of our strategic communications plan, we started Twitter accounts for several of our school administrators and counselors. Since it is the new year and many of us are getting reorganized and refreshed for the second half of the school year, I wanted to give you some practical tips we share …